This year, the Memorial Fund will support the Alzheimer's Association, whose stated goal is to protect the interests of its clients and promote cooperation and solidarity among relatives through educational meetings and publishing activities. Increase the understanding of the government, health professions and the public about the challenges that people with dementia and their families face on a daily basis.

The organization achieves these goals by maintaining a strong consulting and educational work, e.g. through regular educational sessions streamed online, education for organizations and companies and by maintaining a strong website and social media. Counseling services are also available for both individuals and families.

The Alzheimer's Association runs two specialized day trainings, in addition to running Seiglu - a service center for people who are terminally ill with their disease and their relatives.

Hlynur's grandmother was diagnosed with Alzheimer's disease not so long ago and we want this year's collection to be in her name.